Making Your Ads the Best!

This week was a little bit harder than I anticipated it being. It was still really important to understand though because it can help refine the people that click on your site to who you want to click on your site. In a nutshell we worked on a few things. We worked on tracking conversions and return on investment. Which was a bit harder for me to understand but it wasn’t a ton of work I had to install conversion tracking on my site. which is a code that you place into the HTML of your website. Then we optimized our ads. The means that we refined them. I added a few keywords that I thought would be helpful. Some negative key words like installation and floating floors. Then I had a ton of words that weren’t getting any statistics so I deleted the words that weren’t getting any statistics, which I am going to be honestly were a lot more than I thought it would be. I had a lot of keywords that actually weren’t doing anything. I feel like this week I have learned a lot about how I can make my ads better and only attract the people that I want to attract. I am getting a lot more impressions than clicks and I hope that after this week I can change that.

 

 

Week 4 Reflection

This week was the hardest week in the class so far. At least I think that it was. We worked on finding a website builder and a host site. After all of the research I actually decided to go with weebly.com as both the site builder and the host site. Just because it is harder to integrate a different host with weebly. I played around with weebly and decided that I really did like how it was set up. Then however after I started to build the actual site I found that weebly would not be as easy to use as I originally thought. In fact even after all that research I ended up switching to a different site altogether that I decided would fit my needs a ton better. So, after all that hard work and research I ended up changing to wix. Even though it was more expensive all around I found that it was way easier to use. Not only that this site is actually for a business that we do want to build and promote so I felt that it would be okay in my case to go ahead and buy a yearly subscription for wix. Which was expensive but fit my needs very well.